GUESS Girl, Gigi Hadid, will be returning as the face of the Spring 2015 GUESS advertising campaign. In a departure from the typical array of gorgeous GUESS models, Gigi was shot solo for the campaign allowing the collection and her natural beauty to be the star.
The campaign features an assortment of images shot against a picture perfect backdrop of a private sunny beach. Gigi shows her femininity and sensuality while embodying the care-free spirit of the Spring collection.
"Going on 15 years as a Guess Girl, this may be my favorite campaign yet. The collection is so effortless to wear, and fits perfectly in any summer environment. I couldn't think of a better place to shoot the campaign then where we did - on the beaches of my hometown in Malibu! So fitting." – Gigi Hadid
The campaign features some of the season’s key pieces including romantic eyelet off the shoulder tops and distressed denim in the form of jackets, flared jeans and shorts. Flirty gingham and effervescent floral prints on leather jackets and jeans are eye-catching patterns that welcome the warmer weather and lend timeless style to the collection. The season’s color palette offers a wide range of bold and bright hues that complement the clean white and neutral toned garments. Feminine crochet maxi dresses and hi-low skirts in sexy black and white hues are essential light-weight garments to last you all season long.